ONE SIGN. BIG IMPACT.
CHALLENGE: Due to zoning laws, Jeju — a modern Korean noodle spot in the West Village of NYC — couldn’t take down the prior restaurant’s awning, which confused potential patrons. I fixed that by coming up with this neon message — drawing folks in, and even inspiring them to take and share photos on social media of the new sign: “Coffee, no. Noodles, yes!” (P.S. Their business boomed, and they got a Michelin star after that.)
FOLD YOUR BIKE.
UNFOLD YOUR APARTMENT.
CHALLENGE: Catch the eyes of New Yorkers, and show them how much space they could save with a Dahon folding bicycle. I created this OOH campaign: