ONE SIGN. BIG IMPACT.
CHALLENGE: Due to zoning laws, Jeju — a modern Korean noodle spot in the West Village — couldn’t take down the prior restaurant’s awning, which confused potential patrons. I fixed that by coming up with this message — drawing folks in, and even inspiring them to take and share photos of the new neon sign: “Coffee, no. Noodles, yes.” (P.S. They got a Michelin star after that.)
FOLD YOUR BIKE. UNFOLD YOUR APARTMENT.
CHALLENGE: Catch the eyes of New Yorkers, and show them how much space they could save with a Dahon folding bicycle. I created this OOH campaign: