Ads: Outdoor

ONE SIGN. BIG IMPACT.

JejuDayCHALLENGE: Due to zoning laws, Jeju — a modern Korean noodle spot in the West Village of NYC — couldn’t take down the prior restaurant’s awning, which confused potential patrons. I fixed that by coming up with this neon message — drawing folks in, and even inspiring them to take and share photos on social media of the new sign: “Coffee, no. Noodles, yes!”  (P.S. Their business boomed, and they got a Michelin star after that.)

Jeju1
JejuInt


FOLD YOUR BIKE.
UNFOLD YOUR APARTMENT.

CHALLENGE: Catch the eyes of New Yorkers, and show them how much space they could save with a Dahon folding bicycle. I created this OOH campaign:

APARTMENT_AD_FOUR
BIKERACK
BUS STOP
SUBWAY_AD_3

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