ONE SIGN. BIG IMPACT.
CHALLENGE: Due to zoning laws, Jeju–a modern Korean noodle spot in the West Village–couldn’t take down the prior restaurant’s awning, which confused potential patrons. I fixed that…and even inspired people to take and share photos of a new neon message: “Coffee, no. Noodles, yes.”
FOLD YOUR BIKE. UNFOLD YOUR APARTMENT.
CHALLENGE: Catch the eyes of New Yorkers, and show them how much space they could save with a Dahon folding bicycle. I created this OOH campaign: