Ads: Outdoor

ONE SIGN. BIG IMPACT.

JejuDayCHALLENGE: Due to zoning laws, Jeju–a modern Korean noodle spot in the West Village–couldn’t take down the prior restaurant’s awning, which confused potential patrons. I fixed that…and even inspired people to take and share photos of a new neon message: “Coffee, no. Noodles, yes.”

Jeju1

JejuInt


FOLD YOUR BIKE. UNFOLD YOUR APARTMENT.

CHALLENGE: Show New Yorkers, in a fun way, how much space they could save with a Dahon folding bicycle. I created this O-O-H campaign …

APARTMENT_AD_FOUR

BUS STOP

SUBWAY_AD_3

BIKERACK

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